BRAND DESIGN, COVER ART, AND LAYOUT DESIGN FOR A MOTIVATING BOOK WITH A POWERFUL MESSAGE WRITTEN TO MARRIED MEN.
Branding, Book Layout and Design
Antone Goyak, author of Visible Men: Manifesting Christ in Marriage, came to us looking for his book design including cover art and layout. This guidebook to biblical marriage is written primarily for men in their 20s–30s and so the artwork needed to appeal to this demographic.
Antone was drawn to simple, minimalist design, so we proposed a bold mood board of black, white, and grays featuring simple geometric shapes and visual effects.
Partially a client preference and partially a strategic design choice, the neutral palette was chosen to help Visible Men stand out from the sea of competing marriage books. Furthermore, we both knew the minimal cover art would appeal more to Millennial men than a bright, photographic design. We all wanted a cover that men would be proud to carry around and read in public.
The minimalist rings around the title wordmark loosely represent Jesus’s crown of thorns and His kingship over our marriages and also serve to visually encircle and set apart the title.
After the design and layout was complete, we provided the client with several social media images promoting the book’s release and featuring shareable quotes from the text.