WILLOW & PINE EUROPEAN MARKET
Willow & Pine European Market is an emerging boutique WITH the belief that giving our best to those seated around our table is an expression of love.
Brand design, logo design, web design, social media branding.
Willow & Pine sells more than unique, beautiful, European pottery and dishes: it provides opportunities to create lasting memories with the loved ones we serve.
In order to capture the attention of the target audience and reflect the quality of products and services it offers, Willow & Pine asked for a professional, custom brand that echoes its heart and purpose.
Because of this, the pottery, ceramics, and pieces that are sold by Willow & Pine become representations of our love for our family and vessels for timeless memories.
We decided to show their audience that with these products, they can bring beauty and love to their tables and turn everyday meals into special moments.
The client asked for teal and blush to be the main colors of her brand, and her instincts were right—these light colors echo the vibrancy of the pieces she sells and were a beautiful color pairing for her brand!
I created a light, airy brand design that strikes a balance between timeless elegance and breezy effortlessness.
The logo was kept a simple wordmark that echoed the maker’s stamp on the bottom of vintage pottery or fine china. I also created a submark of the W&P initials with a sweeping, elegant ampersand.
Following the brand messaging we set as a foundation, I paired the word “invite” with different phrases that spoke to what these products really offered: the chance to turn a meal into a memory, an opportunity to pass love around your table, and so on.
To complete the branding, I designed a Facebook cover and profile image and even threw in a mockup of what her packaging could look like with the new brand look!
Finally, I brought her shop to life with a branded Shopify site that communicates her messaging and brings the customer into the story!
Ready to attract customers with a
unique brand identity of your own?