So your brand is blah (or non-existent) and it’s time to update it. You’re about to make a fabulous investment into the future and the growth of your business. But wait—before you even think about rebranding your business, there are a few critical questions to be answered. These questions will ensure your search for a brand designer is seamless, bringing clarity to your process and making the engagement process pleasant for all. Let’s dive into these 4 must-ask questions before you even think about rebranding your business:

Branding attraction isn’t just a matter left up to fate or the universe: it’s a set of applicable principles that require a bit of work, a pinch of effort, and a whole lot of results. No matter if you’re into the law of attraction or not, the 3 laws of branding attraction apply to any small business as well as major corporations. We’re going to dive into these three laws and unpack how you can start to harness their power for your own small business or mid-sized business and your branding.

Imagine if you could make more money by doing less—offering quality over quantity. That’s where boosting your spend per customer comes in. And no, it’s not as simple as, “Just raise your prices!”. Unfortunately, well-meaning advice like this often completely misses the mark by ignoring a few oh-so-important steps that must take place if you want to make more with selling less. So before you jack up your prices in 2022, don’t miss out on these 3 oh-so-important steps to boost your spend per customer in 2022.

It’s the start of a new year, and we’re all setting our business goals for the new year. Double our sales; revamp our website; post to Instagram twice a week. But is one of those goals Grow an irresistible brand? If you want to #crush your new year business goals, it all starts with an aligned brand: one that is irresistible to your dream customers or clients. If your brand needs to go from forgettable to unforgettable this year, this unique list of 13 fresh ideas is for you. Let’s dive right into these 13 fresh ideas for growing an irresistible brand this year.

Every small business owner has agonized over their website at some point or the other. Website design is so much more than coding, choosing the right Squarespace template, or setting up your Shopify website. While all these things are important, in order for a website to convert (because let’s be real, that’s what we’re trying to do here…) it has to start with brand experience.